Digital Marketing Manager

ABOUT THE ROLE 

Join our dynamic team as a Digital Marketing Leader for a 12-month fixed-term contract in the role of Digital Marketing Manager. This position is pivotal within our Fundraising team, where you will lead a group of experts to enhance income and engagement across various channels. Emphasizing growth, this role encourages a test-and-learn approach to digital initiatives while fostering innovation and best-practice digital marketing.

Key Responsibilities 

• Leadership: Provide guidance to the Digital Marketing team, including effective line management of staff

• Strategy Development: Spearhead the creation of impactful digital fundraising and marketing strategies aligned with overall fundraising objectives and income growth.

• Digital Strategy: Play a lead role in crafting and implementing the organisation's comprehensive digital strategy.

• Channel Management: Manage all digital marketing channels with a focus on optimisation, including oversight of CRO, Content, Lead Generation, and Supporter Journey projects.

ABOUT YOU

You are an accomplished digital marketing leader with a proven record of driving growth in digital income and audience engagement. Your expertise should span all facets of digital marketing, encompassing SEO & SEM. A passion for content marketing that weaves compelling stories through multi-channel campaigns is essential. As an adept leader, you should know how to maximize the potential of a team of digital experts and collaborate with key stakeholders across the organisation to meet fundraising objectives.

SKILLS & EXPERIENCE

• Online Marketing/Fundraising: Proven track record achieving significant online fundraising goals.

• Digital Platforms & Data Management: Proficient in utilizing digital marketing platforms with strong data management skills.

• Digital & Supporter Journeys: Successfully implemented and optimized digital customer and supporter journeys.

• CRO, eCommerce, & Management: Expert in Conversion Rate Optimization (CRO) and eCommerce strategies with over two years of digital management, overseeing acquisition and retention journeys, preferably in fundraising or advocacy.

• Certifications: Certified or equivalent experience in Google Ads, Analytics, and Facebook Blueprint courses.

Digital Marketing Manager Job Description

SALARY & BENEFITS 
- Zero excess health insurance plan

- Flexible working hours & hybrid work arrangement 

- Sustainable commuting allowance
- 4 wellbeing days & Birthday leave

- Long service leave 

- EAP for professional and personal support

- Pet friendly office

- Topped up parental leave and contribution to childcare costs for returning parents

- Learning and development programme

- All staff training at least twice per year based on engagement feedback

- Access to the Greenpeace global network and skill shares

When you work for Greenpeace Aotearoa, you join a global network of people fighting to protect the environment for future generations to come. Our salaries are competitive with the not-for-profit sector and the range for this role is $100,000 - $110,000. 

This is a 12 month contract to cover parental leave full time position (37.5hrs per week) based in Tāmaki Makaurau. The ideal start date is around the end of May - start of June 2024

The closing date for applications is April 2024, please note this recruitment process may close early so if you are interested we would encourage you to apply as soon as possible.

Greenpeace is an equal opportunity employer with a longstanding commitment of providing a work environment that respects the dignity and worth of each individual. We do not discriminate in employment opportunities or practices on the basis of age, ancestry, citizenship, colour, disability, ethnicity, family or marital status, gender identity or expression, national origin, political affiliation, race, religion, sex, sexual orientation, veteran status, or any other legally protected characteristic and would like to invite you especially to apply!